Performance Space


Visual identity
Coding
Printmaking
ArtCenter Project
14 weeks
Performance Space is an arts organization in New York known for radical performances and anti-institutional mission.

Inspired by the Fluxus movement and Yoko Ono’s where she invites people to make art in their everyday practice, the identity expands from the logo “P” that transforms infinitely, where artists are commissioned to make the “P” based on the set of instructions provided. The project involved analog methods and coding to create generative brushes.






Stationery & Printmaking

Printed materials including stationery and booklet are printed on textured paper using a risograph to emphasize the tactile quality of the material—conveying the dynamic energy of the performance space.




Website 

Website  


AR Poster

The AR experience brings to life the creative process of crafting "P"s through unconventional, self-devised art-making techniques.

Drawing Space (Generative Brush) Process Video

The process transforms found materials from the streets into generative brushes within a digital space, illustrating the fusion of physical and virtual creation.




J


jaiwon lee is a graphic designer baesd in los angeles and seoul.
for any inquiries, please e-mail me 

INFO


e-mail: jaiwon.work@gmail.com
instagram: _jaiwon

PLAYGROUND


visual identity
digital art
typography

©08. 2025