Performance Space
Visual identity
Coding
Printmaking
ArtCenter Project
14 weeks
Performance Space is a New York-based arts organization known for its radical performances and anti-institutional mission. Inspired by the Fluxus movement and Yoko Ono’s approach of inviting people to create art in their everyday lives, the identity expands from the logo “P,” which transforms infinitely. Artists are commissioned to interpret the “P” according to a set of provided instructions. The project involved both analog methods and coding to develop generative brushes.
Stationery & Printmaking
Printed materials including stationery and booklet are printed on textured paper using a risograph to emphasize the tactile quality of the material—conveying the dynamic energy of the performance space.
Website
Website
AR Poster
The AR experience brings to life the creative process of crafting "P"s through unconventional, self-devised art-making techniques.
Drawing Space (Generative Brush) Process Video
The process transforms found materials from the streets into generative brushes within a digital space, illustrating the fusion of physical and virtual creation.
Open Movement
Visual identity
Coding
Printmaking
ArtCenter Project
Open Movement is a series of weekly artist-led workshops at Performance Space, where artists and participants collaboratively explore innovative intersections of art forms. These include combinations such as Painting + Literature, Clay + Choreography, and Printmaking + Theatre Performance. The visual identity celebrates the limitless possibilities of cross-disciplinary collaboration.
Jaiwon Lee is a graphic designer based in LA / NY / Seoul
for any inquiries, please e-mail me
ArtCenter, ESPN, Fortnite, Massive Assembly, IN-FO.CO, New Information,
April Greiman, KIA, Aspen Art Museum, Neutra Museum, Walker Art Center
jaiwon.work@gmail.com