Tokyo 2036
Visual identity
Motion
Font designArtCenter Project
14 weeks
Tokyo faced a $9 billion loss hosting the 2020 Olympics during the pandemic, with no spectators and a significant market downturn in the city. But what if Tokyo gets another opportunity to host the Olympics in 2036—this time repurposing existing venues to create the "perfect Olympics" for both the nation and the city?

Recognition:

ADC Young Ones 2025 (Gold Cube), ADC Young Ones 2025 (Bronze Cube), ADC Young Ones 2025 (Bronze Cube), ADC Young Ones 2025 (Merit), Graphis New Talent 2025 (Platinum), Core 77 Design Award 2025 (Student Runner Up), PRINT Magazine Awards 2025 (2nd Place), PRINT Magazine Awards 2025 (3rd Place), Graphis Journal 

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Logo Animation

The Tokyo 2036 logo reimagines Japanese calligraphy in a stamp-like form, celebrating Japan's cultural legacy while inspiring its present and future.

Identity System

The custom typeface for Tokyo 2036 includes variations of the letterform "T" that reflect Japan's cultural assets, expressing the nation's dynamic cultural abundance. The typeface is designed with the concept of connections that link the past and present of Japan.




Tokyo 2036 Olympics Series







Tokyo 2036 Culture Series


Web & Social Media



Collateral & Signage







HOME 

Jaiwon Lee is a graphic designer based in LA / NY / Seoul
for any inquiries, please e-mail me

INFO

ArtCenter, ESPN, Fortnite, Massive Assembly, IN-FO.CO, New Information, 
April Greiman, KIA, Aspen Art Museum, Neutra Museum, Walker Art Center 

PLAYGROUND
 

jaiwon.work@gmail.com