Web Design
Spatial
14 weeks
The visual identity draws inspiration from circular forms found in the microscopic world, atomic structures, planetary shapes, and nature itself. These influences come together in a design that features quadrants, forming the acronym "M, O, S"—a nod to the museum’s legacy of discovery and innovation.
Recognition:
Graphis New Talent 2024 (Silver *2)
The identity guidelines establish clear visual rules, including logo lockups, typography, color palettes, and system framing across various categories.
The poster series demonstrates the logo's visual flexibility, adapting to diverse contexts in identity-focused posters, event promotions, and social awareness campaigns.
The logo's quadrants can be utilized at both small and large scales, serving as directional indicators and information points to enhance the overall museum experience.
The museum's social media and website act as platforms for curated content, engaging with and informing potential visitors about the museum.