KIA x Rebelle Rally 2024
Car wrap
Sponsored project
KIA Team
James Hope
Terissa Matusalem
Theresa Contreras
Mentors
Gerardo Herrera
Gina Park
Lavinia Lascaris
Holly Crosby
The Rebelle Rally is the first women’s off-road navigation rally raid in the United States. As part of a sponsored project at ArtCenter, I designed a car wrap that was selected as this year’s KIA entry in the Rebelle Rally.
The project involved two weeks of design exploration, included two presentations with the KIA team, and concluded with a final production phase in collaboration with them.
Recognition:
Read press release from KIA here
Process (Selected)
jaiwon lee is a graphic designer baesd in los angeles and seoul.
for any inquiries, please e-mail me
e-mail: jaiwon.work@gmail.com
instagram: _jaiwon
visual identity
digital art
typography
©08. 2025