Fortnite – FEEL THE RUSH


Logo
Campaign
Styleframes Agency:
Massive Assembly

Creative Director:
Jason Yeh

Motion & Animator:
Caique Oliveira 
Murilo Almeida

FEEL THE RUSH is a campaign for Slurp Rush, a custom map in Fortnite: Reload—a fast-paced, condensed battle royale mode. The logo and campaign visuals draw inspiration from 1960s and 1990s design, channeling a vintage yet nostalgic aesthetic. This approach mirrors the style of retro TV advertisements, enhanced by playful, high-energy visuals featuring Eric André and Kyle Mooney.





Logo Process (Inspiration + Round 1)

The logo draws inspiration from the playful, vibrant, and dynamic visual culture of the 1960s and 1990s—from art, fashion, graphic design, and retro show posters.






Logo Process (Round 2)
The selected logos moved into the refinement stage, focusing on contrast and visual harmony with the existing Slurp Juice logo designed by Fortnite’s in-house team.




Logo Process (Round 3)
I explored styleframes and logo applications, incorporating 90s-inspired VFT effects to amplify a vintage Y2K aesthetic.
]Logo Application
The logo was animated and integrated across Fortnite’s social media channels and TV commercials, enhancing the campaign’s dynamic, retro energy.



HOME 


Jaiwon Lee is a graphic designer based in LA / NY / Seoul
for any inquiries, please e-mail me

INFO


ArtCenter, ESPN, Fortnite, Massive Assembly, IN-FO.CO, New Information, 
April Greiman, KIA, Aspen Art Museum, Neutra Museum, Walker Art Center 



PLAYGROUND
 

jaiwon.work@gmail.com